The American record label was founded in 1989 by Jimmy Iovine and Ted Field and has finacial support from Atlantic Record which owns 53% of the stock in the label.
The labels first release was Mo'Ritmo by Gerado and the labels original focus was on hop hop and Urban but breanched out to different genres like Industrial Rock with artists like Nine Inch Nails and Marylin Manson, by the mid 1990's. The label has been mainly focused on Gangsta Rap.
Interscope has merged with several other record labels including Geffen Records and DreamWork Records which means they all share their own artists.
In 2013, Interscope became the number one charting label based on MediaBase and also with the largest label share on over four radio formats.
Interscope Record Artists within the Alternative Pop Genre:
Lana Del Rey Gwen Stefani Natalia Kills
Nelly Furtado Eva Simons Fergie
Maroon Five Aloe Blacc
Polydor Records
Polydor Records is a British Label that was founded in 1924, and orginally began in Germany. The label was linked to HMV (His Masters Voice) and the Gramaphone Company whic was based in Germany. Gramophone Records exported out of Germany were released on the Polydor label.
Polydor signed more popular modern artists where as Gramophone became a classical label. In the 1960's, the company signed unknown acts like the Beat Brothers, which became known as The Beatles. In 1972, Polydor merged with Phillips own Phonogram Records to create PolyGram in the United States.
The reason why the company became so sucessful in the UK was because of the band, Slade.
Polydor Artists the fit within the Alternative Pop Genre:
One Republic Clare Maguire Elbow
Demi Lovato Ellie Goulding Esmee Denters
Both Labels have Universal Music Group as Parent Companis.
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